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Defects are not so much a technological problem as a sociological problem.

It's the system for building systems that we should be correcting.

The only unforgivable failure is the failure to learn from past failure.

Tom DeMarco: "Controlling Software Projects - Management Measurement & Estimation"


The lamp of experience... I know of no way of judging the future but by the past.

Patrick Henry


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Fri, 22 Mar 2019 17:39:57 Z
USA Swimming Foundation Supports Swim Lesson Providers Across the Country in Providing Swim Lessons to More Than 1.3 Million Children in 2018
In 2018, through its Make a Splash Local Partner network, the USA Swimming Foundation helped provide more than 1.3 million children with swimming lessons. Together, the Foundation and their network of 1,000 swim lesson providers across the country are helping to spread national awareness on the importance of learning to swim and bringing together strategic partners to end drowning. Since 2007, more than 7.5 million children have now been served.
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Thu, 21 Mar 2019 16:30:00 Z
Women in Swimming History: Mistifying Performance
It was being billed as ?Will Golden Dreams Come True?,? the story of a small-town girl faced with the toughest challenge of her young life, rising to meet that challenge and become an Olympic champion. Perfect!
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Wed, 20 Mar 2019 14:38:00 Z
USA Swimming Foundation Announces 2019 Make a Splash Tour Locations
The USA Swimming Foundation, the philanthropic arm of the national governing body, today announced the final list of destinations for its 2019 Make a Splash Tour presented by Phillips 66. Beginning May 21, the Make a Splash Tour will make stops in New York, N.Y., Memphis, Tenn., San Diego, Calif. and Corpus Christi, Texas, to raise awareness around the importance of learning to swim.
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Mon, 18 Mar 2019 17:20:03 Z
USA Swimming Announces 2019 National Diversity Select Camp Participants
USA Swimming today announced the names of the 48 up-and-coming athletes selected for the 13th Annual National Diversity Select Camp. The camp will be held May 2-5 at the U.S. Olympic Training Center in Colorado Springs, Colo.
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Thu, 14 Mar 2019 17:14:32 Z
2018 Marketing Club of the Year Award Winners Explain the Secrets Behind Their Success

March 15 is the deadline for the  [en savoir +]

Thu, 14 Mar 2019 17:00:53 Z
Women in Swimming History: Ann Curtis was the Star of the 1948 London Games

The 1948 Olympic Games, held in London, were a modest, low-key affair as befits the first Games o...
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Wed, 13 Mar 2019 17:33:15 Z
Evoqua?s Neptune-Benson Named Official Water Quality Sponsor of USA Swimming
Evoqua Water Technologies Corp. (NYSE: AQUA), an industry leader in mission-critical water treatment solutions, today announced that Neptune-Benson will become the Official Water Quality Sponsor of USA Swimming, the national governing body for the sport of swimming in the U.S., through 2020. As part of this sponsorship, Evoqua?s Neptune-Benson will provide filtration and disinfection treatment systems for the U.S. Olympic Team Trials ? Swimming, and provide support at Phillips 66 National Championships, Toyota U.S. Open and other major USA Swimming events.
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Fri, 08 Mar 2019 18:18:30 Z
TAC Titans Rode Proven Sponsorship Strategy to #SwimBiz Marketing Award in 2018

The Triangle Aquatic Center in Cary, North Carolina won the 2018 #SwimBiz Marketing Award for &ld...
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Fri, 01 Mar 2019 18:35:00 Z
Chicago Park District Set for Continued Success in the Pool
The 4,155 swimmers on the Chicago Park District Swim Team roster make it a true super team. And each of those athletes can thank a special level of organizational teamwork for their aquatic opportunity.
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Wed, 27 Feb 2019 23:54:35 Z
ISHOF Historian Bob Duenkel Passes Away at 74
International Swimming Hall of Fame historian and long-time employee, Robert ?Bob? Duenkel has passed away at the age of 74.
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Wed, 27 Feb 2019 18:01:50 Z
Honing in on Local Demographics Wins 2018 Best in Multicultural Marketing Award
The key to successful multicultural marketing for the Costa Mesa Aquatics Club, last year?s SwimBiz Award winner, was knowing how to service the local area.
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Fri, 22 Feb 2019 22:14:21 Z
Your city could host the Make a Splash Tour presented by Phillips 66
As the USA Swimming Foundation?s Make a Splash Tour presented by Phillips 66 enters its 11th year, with more than 50 stops across the country, we want you to tell us why your community deserves to host a tour stop as part of a national media campaign focusing on the importance of learning to swim!
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Thu, 21 Feb 2019 18:03:50 Z
Creativity and Parental Involvement Wins King Marlin Swim Club 2018 Best in Fundraising

Last year, the King Marlin Swim Club in Oklahoma City won the 2018 #SwimBiz Marketing Award f...
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Tue, 19 Feb 2019 17:58:00 Z
USA Swimming and Phillips 66 Extend Partnership In Landmark Agreement
USA Swimming, the national governing body for the sport of swimming in the U.S., and Phillips 66 (NYSE:PSX), an energy manufacturing and logistics company, today announced a multi-year partnership renewal. Phillips 66?s renewed commitment to USA Swimming and the USA Swimming Foundation marks the longest running partnership in sports? national governing body history, with the 50-year anniversary coming in 2023.
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Fri, 15 Feb 2019 23:50:15 Z
USA Swimming Foundation Announces 2018 Swim-a-Thon? Grand Prize Winner
Following the conclusion of the USA Swimming Foundation?s 2018 Swim-a-Thon? contest, which raises vital funds for both teams and the Foundation?s mission of Saving Lives and Building Champions, four teams were named Gold Medal winners for their fundraising efforts and entered into a Gold Medal Grand Prize draw to reap even further rewards. In a spin-the-wheel decision, it was announced that Rose Bowl Aquatics (Pasadena, Calif.) is the 2018 Gold Medal Grand Prize winner.
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Fri, 15 Feb 2019 23:19:44 Z
Looking to Build on Maxson's Success, Gordon Takes the Reins as Chair of Foundation Board

As a physician, Cecil Gordon holds all life in high regard.

So, as the new chair of the US...
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Fri, 15 Feb 2019 23:06:58 Z
Waterloo?s Symbiotic Marketing Strategy Wins 2018 Best Use of Social Media Award

Last year, Waterloo Swimming in Austin, Texas won the 2018 #SwimBiz Marketing Award for Best ...
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Thu, 14 Feb 2019 18:40:30 Z
Looking to Build on Maxson's Success, Gordon Takes the Reins as Chair of Foundation Board
As a physician, Cecil Gordon holds all life in high regard. So, as the new chair of the USA Swimming Foundation Board of Directors, finding new ways to save lives and build champions are at the top of his list of goals.
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Tue, 12 Feb 2019 19:29:57 Z
Season 2 Teaser of "Off the Blocks" Released, Full Episode to Premier March 4
Last year, USA Swimming launched ?Off the Blocks,? a digital video series that followed some of the sport?s most prominent swimmers as they prepared for the 2018 Phillips 66 National Championships. ?Off the Blocks? is back for 2019, featuring a whole new slate of stars as they compete on the TYR Pro Swim Series, and prepare for the 2019 Open Water National Championships and the FINA World Championships.
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Fri, 08 Feb 2019 22:59:23 Z
LAC Won 2018 #SwimBiz Marketing Award with Two-Pronged Member Engagement Initiative

The Lakeside Aquatic Club in Flower Mound, Texas boasts over 1,000 swimmers and is essentially at...
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